DAWN TO DUSK LAUNCHES THE WORLD’S FIRST BOTTLE CAGE ECOSYSTEM

FOR IMMEDIATE RELEASE

DAWN TO DUSK LAUNCHES THE WORLD’S FIRST BOTTLE CAGE ECOSYSTEM

An immersive and collaborative approach to storage on bikes.

ESCONDIDO, CA, JANUARY 1, 2020 – Dawn To Dusk, a hydration and repair storage accessory company specifically designing for gravel and mountain bikes, launched the world’s first bottle cage ecosystem revolutionizing the way riders carry hydration, prevent dehydration, and allow riders to explore longer. 

“The bottle cage is a vital part of the riding experience that most riders pay little attention to until they lose their bottle during critical moments of a race or an adventure, and then have to stop and look for it,” explained Craig Turner, Founder and Chief Engineer at Dawn To Dusk. “Although the concept of the bottle cage is not new, ironically there have not been any major advancements in its technology, and most traditional bottle cages still fail at its core function – retaining a bottle from launching. With gravel riding on the rise, we believe riders need a radically different type of cage.”

Rather than develop “another” cage, Dawn To Dusk took a different approach and designed a system of cages where the right cage, in the right place, and the right type of terrain come together and collectively prevent bottles from launching. They call it the Cage Ecosystem. The core idea around Dawn To Dusk’s Cage Ecosystem is interconnection – every cage has a purpose and a role to play.

While most cages are designed as a typical, individual, one-size-fits-all type of accessory, how and where a rider ventures, limits the cage’s performance. With this in mind, Dawn To Dusk took a closer look at the traditional bottle cage and discovered three different “G” Forces that are present on a bike while in motion, which result in a bottle ejecting: Gravity Force – gravity forces that exist in certain locations on the bike, Ground force – the type of terrain the bike is riding on, and Grip Force – the amount of force necessary to remove a bottle from a cage. Instead of relying on one cage to withstand all three of these forces, Dawn To Dusk’s system of cages manages the distribution of force and collectively isolates and absorbs vibration in its designated area ensuring the bottle stays in place. 

“In essence, we’ve redefined the bottle cage,” explained Candice Turner, Dawn To Dusk CEO. ”All of our cages are meticulously designed for easy access when you want it, and maximum retention when you need it. The G-forces generated by the varying levels of terrain you may ride designates the ideal cage location on the frame – avoiding accidental pop-outs.”

Dawn To Dusk’s Cages are ranked by grip force, from 6 to 14 lbs, and segmented into two series: Sideburn and Kaptive. The Sideburn series features side access cages with 6 and 8 lbs of Grip Force, while the Kaptive series is designed for straight-pull access and has an 8-14 lb Grip Force range.

The Cage Ecosystem is expandable with Dawn To Dusk’s Bear Hug Mount¹ which allows riders to place a cage anywhere on their bike when bosses are limited, or for those longer rides that require more hydration. The mount is low-profile and fits a wide variety of tube shapes, sizes, finishes, and does not mark the paint. In addition, Dawn To Dusk’s Cage Ecosystem integrates seamlessly with other Dawn To Dusk products like the Dirt Mask², an anti-dirt water bottle cap that provides full cap coverage against dirt, dust, and mud.

It’s a radical approach and the kind of innovative thinking that has allowed Dawn To Dusk’s sister company XLAB to shake up the triathlon industry for over 25 years with hydration and repair storage accessories, garnering over 30 World Championship titles.

To learn more about Dawn To Dusk and the Cage Ecosystem, please visit www.dawntodusk.bike/cageecosystem.

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¹ Bear Hug Mount – MSRP $19.95
² Dirt Mask – MSRP $6.95